In 2013 we expanded our operation to include full machine shop services along with a complete line of rubber roller products. Urethane Roller was founded in 1969. The mission was simple: supply the highest quality product backed by superior customer support. The first market URS serviced was the metal decorating industry, which included can manufactures, sheet coaters and continuous coil coaters. URS went on to pioneer the development of the roller skate wheel, manufacturing over 20,000,000 in one year for worldwide distribution. After 40 years, we are still a leading supplier of industrial rollers.